Hey, there's TV and then there's TV ... but there's nothing quite like live streaming for a strange kind of intimacy. It's like you're there, even if you haven't left the comfort of laptopland.
Take the odd little promotion/race/event that Ford Motor Company is staging at the moment, the Focus Rally. You may have seen the ads on "normal" TV for it, but once you visit the site, you'll see just how odd and interactive it is: a nationwide car rally with half a dozen two-person teams in competition. Girl teams, boy teams, friends, family, all yakkin' as they take on Survivor-like challenges and (occasionally) bitch at each other. You can pick a team, 'sponsor' them, and follow them on the various social media; you can participate in the trivia-challenge question-and-answers ... and you can watch your chosen team inside their car, as they drive.
WCOTV chose Clayton and Adam, 'cause they's the funniest and most talkative. We've even talked to 'em as they're driving, sending messages through Twitter. It's a bit like having a direct line to the players on THE AMAZING RACE, and both Clayton and Adam are just as funny and charming as expected.